About Alef Bet by Paula

Wear Your Faith With Pride

Alef Bet by Paula is a family-owned jewelry brand crafting meaningful Jewish jewelry since 1996. Every piece — Star of David, Hamsa, Evil Eye, Chai — is made with love and intention, connecting wearers to their faith and identity.

As a wholesale partner, you bring your customers more than jewelry — you bring them a story worth wearing.

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Built for Wholesale Success

Handmade Quality

Every piece crafted by hand — not mass produced

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Family-Owned Since 1996

Nearly 30 years of trusted craftsmanship

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Retailers Worldwide

Trusted by Judaica and gift shops globally

Meaningful Symbols

Star of David, Hamsa, Evil Eye, Chai & more

Wholesale Pricing

Volume Discounts — The More You Order, The More You Save

Over $500 15% OFF Over $1,500 20% OFF Over $3,000 25% OFF

Discount applied at checkout by our team.

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MOST POPULAR

Best Sellers

Hamsa & Evil Eye Charm Necklace

$92.00

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LOVE Star of David Necklace

$84.00

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Chai Necklace Sterling Silver

$46.00

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Chai Ring in Yellow Gold

$46.00

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OUR COLLECTIONS

Shop by Category

Necklaces

Star of David, Hamsa & more

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Bracelets

Evil Eye, Red String & more

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Earrings

Stars, Hamsa & Evil Eye

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Rings

Sterling silver & 14k gold

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All products